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AJ Park introduces its new brand

New branding emphasises strong client relationships and celebrating intellectual property success.

AJ Park has refreshed its branding to better reflect its services to clients, its people and the global intellectual property community.

The new branding includes a new logo, brand colour, website, visual elements, as well as an expression of what AJ Park really stands for. “How we work with our clients, people and associates, and celebrate their success is very important to us. We want AJ Park to be known for building great relationships with clients and being a vital part of their commercial success,” said Pete Boyle, Chief Executive Officer.

“The new logo symbolises our renewed commitment to providing consistently superior client service and an even better place for our people to work,” continues Boyle. “We have kept our name the centre of our new identity, because our name represents ourheritage.”

“The emphasis on a new brand reflects the brand values we live by so we can meet the diverse needs of our clients; global, vital, approachable, attentive and astute.”

 AJ Park’s choice of the colour green stands out from the colours legal firms traditionally use and represents fresh thinking behind ideas and innovations. 

The rebrand activities were lead by AJ Park’s rebrand team and four New Zealand agencies. The visuals and logo were developed by brand agency Cato Partners, who worked closely with the partners and staff. Web design specialists Terabyte were chosen to rebuild the website. Blacksmith and ON-Brand Partners assisted in planning and supporting the internal launch.

The new website (www.ajpark.com) launches today and will seek to increase AJ Park’s online presence and help to communicate with current as well as prospective clients.

Click here for the official press release.

LIFE MEMBERSHIP AWARDED TO IMMEDIATE PAST PRESIDENT, MARIANO G. M. LEONTI

The ICCNZ in its 10^th year, is proud and honoured to confer Life Membership on Immediate Past President, Mariano G.M. Leonti.

 

Mariano has dedicated significant energy, passion and dedication to the ICCNZ as well as serving as President of the ICCNZ from 2005 to 2010 and I know members will join, along with the Executive, in extending their heartfelt thanks for his support in the past and in the future.

ICCNZ APPOINTS SECRETARY GENERAL

The Italian Chamber of Commerce in New Zealand Inc. has appointed Mr Gianfranco Ugazzi as Secretary General.

Gianfranco has operated almost his entire working life in the Financial Area, setting up and managing worldwide captive finance companies for the Fiat Group. Gianfranco has also spent many years as an International Consultant, providing assistance at General Management level and offering his technical expertise in Asset-based financing.

Gianfranco splits his time between Christchurch and Auckland and can be contacted by email info@iccnz.com or by phone on + 64 3 337 1920.

FERRARI WITH THE C02 OF A FAMILY CAR ARRIVES IN AUSTRALIA AND NEW ZEALAND

The Ferrari California HELE has arrived in Australia and New Zealand, offering a CO2 figure better than some Australian family cars, but with no loss of the exhilarating performance and unique driving experience for which Ferrari is renowned.  The Ferrari California HELE is fitted with a range of technical advances that drop the carbon dioxide emissions to 270 g/km, placing on a par with – or better than - some versions of Australian and New Zealand full size family cars. For the complete story click here

SUPER MODEL SIGNED FOR FIAT 500 CAMPAIGN

Super model Natasha Poly has been signed as the star support for the European launch of the latest version of Fiat’s bambino, the Fiat 500 Gucci, which will break across European media this month (May 2011) Click here for the whole story...

FERRARI 458 ITALIA IS THE 2011 WORLD PERFORMANCE CAR OF THE YEAR

The Ferrari 458 Italia has been elected 2011 World Performance Car of the Year by a jury of the world’s leading motoring writers.
The Ferrari 458 Italia was chosen from an initial entry list of fourteen new cars from all over the world, then a short list of ten, then three finalists:  the Ferrari 458 Italia, the Mercedes-Benz SLS AMG, and the Porsche 911 Turbo.

"Ferrari’s goal in engineering the 458 Italia was to match the technology and extreme performance developed for Ferrari’s racing activities with the demands of Ferrari owners, who wish to enjoy their cars on the road and experience the unique emotions that only a Ferrari can provide" says Kevin Wall, General Manager for Ferrari in Australia and New Zealand.  “The presentation of the award as 2011 World Performance Car, joining a long list of awards presented to the 458 Italia, proves that these goals have not just been met, but exceeded."

To read the full article, click here

NEW ZEALANDERS CERTIFIED ITALIAN COOKING

Wednesday, 17 November 2010, 3:34 pm
Press Release: Nelson Marlborough Institute of Technology
November 17 2010 News Release For Immediate Release

Famous Italian Culinary Academy brings unique opportunity to New Zealand Nelson Marlborough Institute of Technology (NMIT) is pleased to announce it will be offering New Zealanders certified Italian cooking training through an exciting new partnership with Italy’s top regional food academy - Academia Barilla.

To read more on this article, click here.

LAVAZZA RULES OUT GOING PUBLIC OR SELLING STAKE

(ANSA) - Milan, October 5 - Italian coffee giant Lavazza has absolutely no intention of going public or selling a stake in the company to a private equity firm, a company executive said on Tuesday.

"Never in a million years would the Lavazza family be interested in allowing in a private equity firm or floating shares on the stock market, Lavazza's director of acquisitions for Asia and Australia, Luca Maulini, said at a forum here.

To read more on this article, click here.

THREE ITALIAN COMPANIES AMONGST WORLD TOP BRANDS

(ANSA) - Rome, September 17 - Three Italian companies made this year's LIST of the 100 Best Global Brands, compiled by Interbrand, a consulting firm which creates and manages brands as business assets, and based on a brand's calculated value.

Fashion giant Gucci was 44th on the list, luxury sports car company Ferrari 91st and and fashion powerhouse Armani 95th. For the 11th year in a row Coca Cola was the top brand, while IBM came in second and Microsoft was third.